How to Calculate Conversion Rate
A clear guide to conversion rate formulas for websites, retail, sales teams and marketing campaigns.
Guide topic
Business and Marketing Calculator Guides
Guides for conversion rate, CPC, CPM, cost per conversion, ROAS, profit margin and business planning.
Business metrics are only useful when the definition is consistent. A conversion rate, CPC or ROAS figure can look sharp in a report and still lead to the wrong decision if the inputs are mixed.
These guides show how to read performance numbers together, connect campaign results to margin, and decide which calculator to use next.
Business articles
Guides in this topic
Marketing, pricing and business metric guides for turning calculator results into better decisions. Start here, then move through the numbered pages when the topic continues.
How to Calculate CPC
The cost per click formula, examples, and how to read CPC with CTR, conversion rate and cost per conversion.
How to Calculate CPM
The CPM formula for paid media, with examples for impressions, campaign cost, CPC, CTR and cost per conversion.
Cost Per Conversion Formula
How to calculate cost per conversion, CPA and break-even acquisition cost from campaign spend and conversions.
Website, Sales and Retail Conversion Rates
How to choose the right conversion rate formula for ecommerce, lead generation, sales teams and retail stores.
CPC, CPM, Conversion Rate and ROI Explained
A marketer's guide to the core metrics behind paid campaigns and performance reporting.
Profit Margin, Markup and Break-Even: The Business Basics
How to connect selling price, cost, margin, markup, break-even point and cash runway.
Cash Runway and Break-Even Planning for Small Businesses
How to connect monthly burn, break-even sales, margin and pricing decisions.
CPM, CPC and ROAS: Which Marketing Metric Matters?
How to read common paid marketing metrics together instead of judging campaigns from one number.