What this calculator does

The break-even point shows how many units you need to sell before revenue covers costs. It is a useful first check for pricing, product ideas and campaigns.

Formula used

Break-even units equal fixed costs divided by contribution margin per unit. Contribution margin is selling price minus variable cost.

How to read the result

A lower break-even point usually means less sales pressure, but it can come from higher prices, lower variable costs or lower fixed costs. Each lever has trade-offs.

Assumptions

  • Assumes one product or an average unit.
  • Assumes fixed costs and variable cost per unit stay constant.
  • Does not include tax, stock losses, refunds or capacity limits.

Sources and checks

This calculator uses a standard public formula. Where rules or thresholds can change, source links are listed on the relevant page.

Frequently asked questions

What if contribution margin is zero or negative?

The product cannot break even at that price and cost because each sale fails to contribute towards fixed costs.