CPC Calculator

What this calculator does

CPC shows how much each click costs. This calculator also shows cost per conversion so campaign traffic can be judged against outcomes.

Formula used

CPC equals campaign cost divided by clicks. Cost per conversion equals campaign cost divided by conversions. Conversion rate equals conversions divided by clicks.

How to read the result

Cheap clicks are not always valuable. Compare CPC with conversion rate, order value and customer quality.

Assumptions

• Uses total campaign cost.
• Does not include agency fees unless included in cost.
• Conversions must use the same attribution window when comparing campaigns.

Sources and checks

This calculator uses a standard public formula. Where rules or thresholds can change, source links are listed on the relevant page.

Frequently asked questions